Primary Typography
For all typography, we use the Helvetica Neue typeface in different weights and letter cases.
Type Hierarchy
Case
We use sentence case for most communications. Title case and all caps can be used sparingly for headlines. All caps also is for eyebrow copy. Do not use all-lowercase type.
Typographic Alignment
Our type is always left or center justified.
Tracking (letter spacing)
Our body typeface is designed with 0 tracking by default. If spacing needs to be adjusted (for example in the titles or eyebrow copy), make sure letters never touch.
Type Use
Below, you’ll find examples that embody the style, clarity, and personality of our brand’s typography. For more details on how to apply our typography in your projects, download our official presentation template.
